David Versus Goliath – RAM Discount Office & Computer Supplies
When locally owned RAM Discount Office Computer Supplies (RAM) goes toe to toe with some of their competition—nationwide big box office supply retailers, they televise the battle so others can watch too. Here’s how they do it. On their website, they utilize a price comparison shopping tool much like Progressive does in the insurance industry. By going to RAM’s user-friendly website ramdcs.com you can search any product, click on it and over 7,000 of the online items listed will display price comparisons with their competitors.
RAM founder and owner, Rob Crocco, likes the price transparency concept as it shows clients that it’s possible to shop local instead of the big box stores to get the best deals. Better yet, he offers free delivery in the Truckee Meadows area with no minimum order requirement. Crocco first opened RAM’s doors in 1983 when it was an exclusive IBM dealer and sold floppy disks, IBM products and rolls of continuous paper (for registers). Throughout the years, he focused on Hewlett-Packard products including the most popular toner cartridges. Since then, the business has expanded from its humble beginnings, if a product isn’t in stock in the warehouse, it will be delivered next day from one of the 42 warehouses across the United States.
No matter what the size of your order, you can expect competitive transparent pricing and excellent customer service. RAM aims to create a higher level of customer experience so their client base doesn’t want to go anywhere else. The phone is answered by a friendly voice and if there is ever a problem, they will take care of it. The online experience is designed with simplicity in mind and staff is there to respond to any queries. When placing initial orders, customers can expect a seamless transfer from purchasing from another vendor to RAM.
RAM and Crocco have been building personal relationships with clients for over 34 years. As a small, local business, they have seen numerous economic downturns along with extreme upticks. Their approach has been improving their services throughout each wave. They take great pride in their clients has they have stayed with them and their base has even grown. They work diligently to keep their prices for printer and computer supplies fair and competitive.
RAM is much more than selling copier paper and toner cartridges, in addition there is furniture, technology driven products, maintenance and break room supplies and many paper products. RAM takes pride in knowing they have an excellent fill rate. Price comparisons with competitors come easy with the new website. RAM is certified by Hewlett Packard to service printers (even if it isn’t an HP).