Maybe you’ve noticed the occasional Groupon or Living Social coupon marketing campaign that pops up in your email or on Facebook? Our answering service has several clients that use this type of social media advertising to bring in more customers from the local and surrounding areas. When a client launches a coupon marketing campaign we notice a marked increase in their call volume during the campaign. This trend prompted me to call some of my clients to see just how profitable the social media coupon campaigns really are and whether or not the client sees results in dollars or just in calls.
To my surprise, all of the clients I called said these social media campaigns were very beneficial, and that they planned on running more of these kinds of campaigns in the near future. Although the actual coupon discounts were an expense, they found the coupons created recurring customers. Many of our clients were glad they had Front Office Staff-Reno’s answering service to handle all the extra incoming calls. Aren’t we all looking for these types of marketing ideas that bring in the customers?
It is important to set up your infrastructure for these kinds of volume increases whenever you start a marketing campaign. The first question you should ask yourself is, “Do I have someone to answer the phone calls that will be generated by my advertising?” If your answer is no, then do what other business owners are doing; call Front Office Staff-Reno to help support your business during your next big social marketing campaign. After all, you don’t want your calls going unanswered, missed, or to voice mail. Convert those callers to customers with our professionally trained receptionists.
Call us today and find out how we can help you during your next campaign!
Have a Great Day!
Rena Zatica
01/13/12
