What are the benefits of including promotional products in my marketing campaign?
No matter the type of promotional product, the goal of promotional products is to increase brand awareness and generate leads. While harder to track, you’ll find that the repeated exposure of a promotional product when executed thoughtfully outweighs the actual cost of the custom branded promotional products. For starters, 25% of people say their impression of a company is more favorable after receiving a promotional product and six out of ten people will keep a branded item for up to two years, especially if it’s something they find useful. It doesn’t matter if you’re an established business within your community or just starting out, with so many different types of promotional items to choose from there are plenty of options that will fit your business.
Customer Retention
Sharing promotional products to customers can increase the chances of choosing your brand over your competitors. Offering free and valuable or fun promotional products in addition to your service or products sends the message to that customer that you value your business thus giving them a genuine reason to keep doing business with you. Becoming more creative with the products you reward your customers with is a great way to keep customers interested and excited about your brand. 85% of people do business with the advertiser after receiving a promotional item. Promotional gifts create a more personal relationship with the brand and turn customers into ambassadors.
Lead Generation
Promotional products play a major role in lead generation and have the power to convert prospective clients or customers to loyal clients or customers. It’s key that your promotional product is adding value to your target audience and is accompanied by a clear call to action. You can gather a lot of useful information about your customers by seeing who visits your website after getting their hands on your product. Adding a custom URL to your promo products that leads users to a specific landing page is a great way to track ROI and gather a better understanding of your audience. Keep in mind, promotional products function similar to a business card, but with better results because the customer sees it every time they’re using it instead of filing it away somewhere and forgetting about it.
Brand Visibility
This one may be the most obvious considering when you start thinking of different types of promotional products you often visualize t-shirts and other wearable items. The more you can get your brand logo or messaging in front of a person the more likely they are to buy your product or service. The Marketing Rule of 7 states that a prospect needs to see an advertisement 7 times before they convert. Therefore, if you’re running a marketing campaign online and then a prospect see’s your brand on a t-shirt shortly after seeing or hearing that ad, your chances of that prospective customer converting are significantly higher. Another fun fact, promotional t-shirts can average of 4,700 impressions! So, whether the person wearing the product realizes it or not, they are boosting your brands visibility simply by wearing or using the product with your branding on it.
Overall, a genuine understanding of your audience and what they value is of utmost importance when implementing promotional products into your advertising. As a business, take time to learn what your customer needs or enjoys and give them something that will add value to their day-to-day lives. For example, considering new trends developed throughout the Covid-19 pandemic, providing your customers with masks and hand sanitizer is a great way to show you care by giving them something they will find useful in their current day-to-day. On the other hand, those promotional items may not make sense for your brand or business. We encourage you to ask the professionals at Branding by Beth on how you use branded merchandise in your advertising campaign to reach your target audience and give you a terrific return on your investment.
Visit Beth-Law.com to shop promotional items, or contact Beth Law at 775-742-4248 or Beth@beth-law.com for expert advice on how to include promotional items in your business. For a limited time, Beth is offering 20% off your first order! Simply mention this article over the phone or via email to redeem.
